More Organic Traffic. More Paid Revenue.
One Agency. All Three Channels.
We specialize exclusively in Shopify stores — SEO that builds compounding organic traffic, Google Ads that put your products in front of buyers ready to purchase, and Meta Ads that scale revenue on Facebook and Instagram. Everything your Shopify store needs to grow, under one roof.
Shopify SEO
Technical · On-Page · AI · Local · Content · International
Shopify Google Ads
Shopping · Search · PMax · Remarketing · YouTube
Shopify Meta Ads
Facebook · Instagram · Reels · Dynamic Catalog · CAPI
Independent agency — not affiliated with, endorsed by, or connected to Shopify Inc. “Shopify” is a registered trademark of Shopify Inc.
⚡ Right now, your competitors are ranking for the keywords your store should own — and converting buyers you’re paying ads to reach. A free audit shows you exactly where you’re losing revenue and how to get it back.
You’re Spending on Ads. But Without SEO, You’re Building on Sand.
Here’s the reality most Shopify store owners don’t see until it’s costing them real money: paid ads stop the moment you stop paying. Google Ads, Meta Ads — turn them off, and the traffic disappears. Every sale from paid is a sale you paid for in full, every time.
SEO is the channel that compounds. Rankings built this month bring traffic next month, and the month after, without additional spend. The stores dominating their niches aren’t choosing between SEO and ads — they’re running both. SEO builds the foundation. Ads accelerate on top of it. Together, your cost per acquisition drops and your revenue scales.
Show Me What My Store Is Missing
The Numbers Behind Every Shopify Store We’ve Grown
These aren’t projections or industry averages. These are real outcomes from real Shopify stores across fashion, beauty, homeware, supplements, and more.
Average Organic Traffic Growth
Across all Shopify stores within 6 months of complete SEO optimization — technical, collection pages, content, and authority combined.
Average ROAS on Google Ads
From properly structured Shopping campaigns with margin-based segmentation, correct PMax setup, and dynamic remarketing running together.
First SEO Ranking Improvements
Technical fixes and collection page optimization consistently move rankings within 60 days — not 6–12 months of waiting and hoping.
Reduced Paid Ad Dependence
As SEO compounds month over month, organic traffic grows and paid CAC drops — the budget that was survival spend becomes scaling spend.
Click Any SEO Service to See Exactly What’s Included
Every service below is built specifically for how Shopify works — not generic SEO playbooks that break against Shopify’s actual architecture.
Shopify SEO — Complete Store Optimization
If you do one thing for your Shopify store this year, make it this. Full-spectrum SEO covering every dimension that affects how Google finds, understands, and ranks your store — technical foundations, on-page content, collection pages, schema, internal linking, Core Web Vitals, and authority building. Everything, in one service, sequenced correctly.
What’s Included
- Full technical audit with every issue fixed — canonical tags, crawl errors, sitemap, redirect chains
- Collection page optimization — the single highest-ROI SEO task on any Shopify store, done properly
- Product page on-page SEO — titles, meta descriptions, H1s, content depth, alt text, internal links
- Keyword mapping — every page targets the right keyword with zero cannibalization across the store
- Schema markup — Product, BreadcrumbList, Organization, and FAQ implemented and validated
- Internal linking strategy — authority flows to your highest-value commercial pages by design
- Core Web Vitals optimization — LCP, CLS, and INP diagnosed, fixed, and verified in GSC
- Monthly reporting — organic traffic, rankings, and organic revenue tracked and explained clearly
Results You Can Expect
Organic Traffic Growth
Average across Shopify stores within 6 months of full optimization — not a projection, an actual average.
First Ranking Improvements
Technical fixes and collection page optimization move rankings within 60 days — not 6–12 months.
Reduced Ad Dependency
Organic traffic growth reduces paid CAC over time as rankings compound month after month.
Your Competitors Are Using the Same SEO Apps. So Why Are They Ranking and You’re Not?
Every Shopify store in your niche has access to the exact same SEO apps from the same app store. If apps were the reason stores rank, every store using them would rank equally — and none of them would have a competitive edge over the other. But that’s not what you see in search results. Some stores dominate. Most don’t. The difference is never the app. It’s the expertise and strategy behind it.
Here’s the fundamental problem with SEO apps: they’re built to serve every industry at once. A fashion store, a supplements brand, a furniture retailer, a pet supplies shop — the same app, the same recommendations, the same generic output. They have no idea what makes your specific niche tick, which keywords your specific buyers use, or how your specific competitors are outranking you. They can’t. They’re not built for your store. They’re built for all stores.
One-Size-Fits-All Logic
An SEO app gives the same keyword density recommendation to a luxury jewellery brand and a budget pet food store. But how buyers search, what language converts, and what Google expects is completely different per niche. Generic advice produces generic rankings — which means none.
No Competitor Intelligence
An app has no idea who ranks above you or why. It can’t analyze the collection page content your top competitor wrote, the schema they implemented, or the internal linking structure they built. Beating a competitor requires understanding what they did right — and doing it better. No app does that.
Doesn’t Understand Buyer Intent
A skincare buyer searches differently from a homewares buyer. The keywords that convert in fashion are not the keywords that convert in supplements. Understanding buyer intent at the niche level — and mapping it to the right pages — requires industry knowledge the app simply doesn’t have.
No Content Strategy
Apps don’t know what blog content to write, which buying guides will rank, or which collection pages to build topical authority around. Content strategy requires understanding your niche, your buyer’s research journey, and your competitive landscape — none of which an app can read.
No Internal Linking Judgment
Internal linking strategy — deciding which pages deserve the most authority, how to connect blog content to commercial pages, and which anchor text to use — requires understanding your store’s commercial priorities. An app treats every page equally. Your most profitable collection pages deserve far more authority than your least important ones.
No Accountability for Results
An app charges you a monthly subscription whether your rankings go up, down, or nowhere. There’s no accountability for whether it’s actually working. A specialist who reports on organic revenue every month — and whose continued work depends on delivering results — has a very different relationship with your store’s performance.
The bottom line: SEO apps are useful tools for surface-level checks. But ranking is won by whoever understands their niche deepest, builds the right strategy for their specific store, and executes it better than their competitors. An app built for every store can never give you that edge. A specialist who works exclusively in your world can.
Technical SEO — Fix the Foundation Before Anything Else
Technical SEO issues suppress rankings silently, with no obvious symptoms. Your content can be excellent. Your backlinks can be strong. But if Google can’t crawl, index, and understand your pages correctly, none of it matters. We find and fix every technical issue inside Shopify’s architecture the right way — no workarounds, no guesswork.
What’s Included
- Canonical tag fix — Shopify’s duplicate URL problem resolved correctly inside your Liquid theme files
- Robots.txt audit and configuration — verified against GSC crawl data
- XML sitemap optimization — bloat removed, key pages prioritized, sitemap submitted and verified
- Crawl budget analysis — identifying exactly where Googlebot wastes time on your store
- 301 redirect audit — chains, loops, and broken redirects identified and fixed cleanly
- Core Web Vitals — LCP, CLS, and INP diagnosed with specific fixes for each failure
- Indexation report — every page mapped, statused, and actioned
- Schema validation — all structured data errors in GSC fixed and verified
Results You Can Expect
All Crawl Issues Resolved
Technical fixes implemented and verified in Google Search Console within 4 weeks of starting.
More Pages Indexed
Fixing indexation issues brings previously excluded pages into Google’s index where they can rank.
Core Web Vitals Passing
Speed improvements remove Google’s performance ranking penalty — verified with real-world data.
Shopify AI SEO — Get Found Where Buyers Are Searching Next
Buyers are asking ChatGPT what skincare to buy. They’re asking Gemini for product recommendations. They’re asking Perplexity which store to trust. The brands appearing in those answers capture sales that never reach traditional Google search — and most Shopify stores are completely invisible to all four AI platforms. We change that, right now, before your competitors do.
What’s Included
- Google AI Mode and Gemini — product feed optimization and structured data for AI shopping results
- ChatGPT — Bing indexation and OpenAI crawler access so your store can actually be cited
- Claude — authoritative content structure and E-E-A-T signals for high-trust recommendations
- Perplexity — factual content and source authority building for citation-worthy pages
- Conversational FAQ content matching exactly how buyers ask AI questions about your products
- Complete Product schema so every AI platform understands your full product catalog
- Brand authority signals — citations, mentions, and trust indicators across the web
- AI search performance tracking across all four platforms every month
Results You Can Expect
AI Platforms Covered
Gemini, ChatGPT, Claude, and Perplexity — all four optimized simultaneously from day one.
AI Product Recommendations
Your store appears in AI platform recommendations for target product and category queries.
First-Mover Advantage
Build AI search authority before your competitors even know this channel converts.
Local SEO — Map Pack Rankings in Every Market You Sell In
For Shopify stores with a physical presence — showroom, retail location, or defined local delivery area — local SEO drives the highest-intent buyers directly to your door. These buyers have already decided they want what you sell. They just need to find you. We build local SEO market by market across USA, UK, Australia, Germany, and Europe.
What’s Included
- Google Business Profile — full optimization, all categories, posts, photos, products, and Q&A
- NAP consistency audit and fix across every platform where your business is listed
- Market-specific citations — Yelp (US), Yell (UK), True Local (AU), Gelbe Seiten (DE)
- Local landing pages — city and region-specific pages ranking for local commercial queries
- LocalBusiness schema for Map Pack and AI local search recommendation eligibility
- Review acquisition strategy — systematic, compliant Google review building that actually works
- hreflang for multi-market stores — correct implementation verified in GSC
- Monthly local rankings tracking per target market
Results You Can Expect
Map Pack Rankings
Google local Map Pack positions for target city keywords — capturing 70%+ of all local clicks.
Markets Covered
USA, UK, Australia, Germany, and broader Europe — each with a market-specific strategy.
Local Searches Convert to Visits
76% of local searches result in a store visit within 24 hours — the highest-intent traffic available.
Content SEO — Organic Traffic That Builds Every Single Month
Content SEO is the compounding layer — blog posts, buying guides, and collection page content that capture buyers at every stage of their research journey and build the topical authority that makes competitive keywords rankable. Month 1 is slow. Month 6 is unstoppable.
What’s Included
- Keyword research — informational and commercial queries mapped to every content piece before writing
- Monthly content calendar planned around buyer journey stages — awareness, consideration, decision
- Blog post creation — long-form, search-optimized, human-written articles that actually rank
- Collection page content — unique 150–300 word descriptions per collection targeting category keywords
- Buying guides — high-intent comparison content capturing buyers close to purchasing
- Strategic internal linking — every piece links through to the relevant collection pages
- FAQ content — targeting People Also Ask boxes and AI search results simultaneously
- Content performance tracking — traffic, rankings, and conversions per piece every month
Results You Can Expect
When Compounding Starts
Content authority accumulates over 4–6 months then accelerates — each new piece makes previous pieces rank better too.
Collection Rankings Boost
Blog content directly lifts collection page rankings through internal links and topical authority signals.
People Also Ask Coverage
FAQ and guide content consistently captures Google’s People Also Ask boxes — free prominent traffic placements.
International SEO — Rank in Every Market You Sell In
Shopify stores selling across multiple countries face a damaging SEO challenge — wrong hreflang, duplicate content across market pages, and missing country signals silently kill rankings in every market simultaneously. Most multi-market stores are cannibalizing themselves without knowing it. We fix all of it, market by market, correctly.
What’s Included
- hreflang implementation — correct country and language codes, verified in GSC, no self-referencing errors
- Market-specific landing pages — genuinely differentiated per country, not just currency-swapped duplicates
- Country-specific keyword research — search behavior differs significantly market by market
- International citation building — market by market, platform by platform, NAP consistent
- Currency and pricing schema — correct structured data per market for rich results eligibility
- Geo-targeting in Google Search Console — correct country targeting verified for every market
- CDN and server performance review — load times across all target markets assessed and improved
- Cross-market performance tracking — traffic and rankings reported per country monthly
Results You Can Expect
Markets Optimized
USA, UK, Australia, Germany, France, Netherlands, Spain, Italy, Nordics — full international coverage.
No More Cannibalization
Correct hreflang stops your markets competing against each other in search results.
Per-Market Authority
Each market gains independent ranking authority rather than all markets sharing diluted signals.
Shopify SEO Audit — Find Everything That’s Holding You Back
Most Shopify stores have 20–40 active SEO issues suppressing their rankings right now. A proper audit finds every single one, ranks them by revenue impact, and delivers a clear 90-day implementation roadmap — so you’re never spending time on low-priority fixes while high-impact ones go unaddressed.
What’s Included
- Full site crawl — every technical issue found, documented, and categorized by severity
- Core Web Vitals — LCP, CLS, and INP analyzed with specific, actionable fixes for each
- On-page audit — titles, meta descriptions, H1s, content depth, and keyword mapping reviewed
- Schema markup audit — every missing implementation and every GSC validation error identified
- Internal linking audit — orphaned pages, authority gaps, and missed opportunities mapped
- Keyword gap analysis — commercial keywords your store should rank for but doesn’t
- Top 3 competitor analysis — exactly what ranking competitors have that you don’t
- 90-day SEO roadmap — sequenced by revenue impact, month by month, ready to implement
Results You Can Expect
Issues Found Per Store
Average number of active SEO issues found in every Shopify store we audit — most owners had no idea.
Clear Implementation Roadmap
Month-by-month plan sequenced by revenue impact — you always know what to do next and exactly why.
Full Walkthrough Call
Every finding explained clearly on a recorded call — no report gets handed over and abandoned.
Complete Shopify SEO
End-to-end optimization — technical, on-page, content, schema, and authority in one managed service.
Full Service → ⚙️Technical SEO
Fix the foundation — canonical tags, Core Web Vitals, crawl errors, schema, redirects done right.
Full Service → 🤖AI SEO
Get recommended by ChatGPT, Gemini, Claude, and Perplexity — the next product discovery frontier.
Full Service → 📍Local SEO
Map Pack rankings for Shopify stores with a physical presence — built market by market.
Full Service → 📋SEO Audit
Every issue found, prioritized by revenue impact, with a 90-day roadmap to fix them in order.
Book Audit → 🚀Not Sure Where to Start?
Book a free audit — I’ll look at your store live and show you exactly what’s suppressing your rankings.
Free Audit →Is Your Store Making These Mistakes?
These are the SEO issues we find in almost every Shopify store we audit. Click any problem to see what’s causing it — and how we fix it.
Duplicate URL Structure
Shopify creates two URLs for every product — splitting your ranking authority between both
Thin Collection Pages
Collection pages with no content — the biggest missed SEO opportunity on any Shopify store
Failing Core Web Vitals
Heavy apps and unoptimized images actively suppressing your Google rankings every day
Broken Internal Linking
Ranking authority not flowing to the collection and product pages that matter most
Missing Schema Markup
No star ratings, no rich results, lower click-through rates than competitors who have it
Invisible to AI Search
ChatGPT, Gemini, and Perplexity can’t find, cite, or recommend your store to buyers
Shopify’s Duplicate URL Problem Is Silently Killing Your Rankings
Right now, Shopify is creating two separate URLs for every single product in your store — the standalone /products/ URL and the /collections/name/products/ URL. Google treats them as duplicate pages. Instead of ranking either one confidently, it splits authority between them and ranks neither properly. You’re losing rankings you should already own, every single day this goes unfixed.
How We Fix It
We go into your Shopify theme’s Liquid files and implement canonical tags correctly — telling Google exactly which URL version to index and rank. Every collection-context URL gets a canonical pointing to the standalone /products/ URL, consolidating all authority onto one page. This single fix has moved rankings for clients within 4–6 weeks of implementation. It’s one of the highest-impact technical fixes on any Shopify store — and most store owners have no idea the problem exists.
Your Store Is Losing Organic Traffic Every Day These Issues Go Unfixed.
Most Shopify stores have 20–40 active SEO issues right now. A free audit takes 30 minutes — you’ll see exactly which ones are costing you the most rankings and revenue before committing to anything.
Immediate Revenue While Your SEO Builds
SEO is the compounding channel. Google Ads is the acceleration layer — revenue from day one while organic rankings grow in the background. Every Shopify store needs both, and almost none are running Google Ads correctly.
Google Shopping Ads — Your Products in Front of Buyers Ready to Purchase
Shopping Ads are the most important campaign type for any Shopify store — and almost every store runs them wrong. Equal spend across all products regardless of margin. Feeds with errors making half the catalog ineligible. No product segmentation. We fix all of it. Margin-based segmentation, correct feed setup, and ROAS bidding structured so your best products get the budget they deserve.
What’s Included
- Product feed audit — every feed error identified and fixed so your full catalog is eligible to show
- Margin-based product segmentation — high-margin products get priority budget, low-margin products get controlled spend
- Campaign structure — separate campaigns per product tier so bidding is precise, not averaged
- ROAS target setting based on your actual product margins — not Google’s default suggestions
- Negative keyword management — Shopping campaigns need negatives too, most stores ignore this
- Feed optimization — titles, descriptions, and attributes written for Shopping algorithm performance
- Free Listings activation — organic Shopping placements alongside paid for zero extra spend
- Weekly bid adjustments and monthly performance reporting with revenue attribution
Results You Can Expect
Average ROAS
Across properly structured Shopify Shopping campaigns with margin-based segmentation and correct feed setup.
First ROAS Improvement
Feed fixes and campaign restructuring deliver measurable ROAS improvement within 30 days of taking over.
More Eligible Products
Feed error fixes bring previously ineligible products back into Shopping — immediately more impressions and clicks.
Google Search Ads — Capture Buyers the Moment They’re Ready
Search Ads target buyers who are actively searching for exactly what you sell — the highest-intent traffic available in paid advertising. Done correctly, Search campaigns complement Shopping by capturing branded queries, competitor queries, and high-value non-Shopping keyword segments. Done wrong, they eat budget on broad matches that never convert and inflate impression share without revenue.
What’s Included
- Keyword research — high-intent commercial keywords mapped to the right ad groups and landing pages
- Match type strategy — phrase and exact match used correctly, broad avoided or tightly controlled
- Negative keyword build — extensive negative list built from search term data to stop budget waste
- Responsive Search Ad creation — headlines and descriptions written for maximum Quality Score
- Ad extension setup — sitelinks, callouts, structured snippets, and price extensions configured
- Quality Score optimization — landing page relevance improvements to lower CPC over time
- Branded campaign — your brand terms protected so competitors can’t steal your branded clicks cheaply
- Weekly search term review and monthly performance reporting with conversion attribution
Results You Can Expect
Lower CPC Over Time
Quality Score improvements reduce cost-per-click consistently as campaigns mature — the same budget goes further every month.
Higher Conversion Rate
Tight keyword control and relevant landing pages mean your ad spend reaches buyers who actually convert.
Brand Terms Protected
No competitor can steal your branded search clicks cheaply when your branded campaigns are correctly set up.
Performance Max — Google’s AI Campaign Type, Built Correctly for Shopify
Performance Max is Google’s most powerful campaign type — and the most dangerous one to set up incorrectly. Default PMax settings spend heavily on brand terms (traffic you’d have got anyway), low-intent Display placements, and YouTube views that don’t convert. Built correctly for a Shopify store — with proper asset groups, brand exclusions, strong audience signals, and ROAS targets tied to actual margins — PMax consistently becomes the highest-revenue campaign in your account.
What’s Included
- Asset group structure — separate asset groups per product category, not one group for everything
- Brand exclusions — your brand terms excluded so PMax doesn’t claim credit for branded traffic
- Audience signals — customer purchase lists, site visitor lists, and in-market segments as strong signals
- ROAS target calibration — targets set against real product margins, not Google’s suggested defaults
- Creative assets — headlines, descriptions, images, and video assets built per product category
- Search themes — relevant search queries added so PMax prioritizes the right keyword territory
- Listing group segmentation — products segmented by margin so PMax bids correctly per group
- Weekly performance review and monthly reporting with placement-level transparency
Results You Can Expect
Incremental Revenue
Correctly built PMax finds purchase-intent audiences your Shopping and Search campaigns weren’t reaching.
No More Brand Budget Waste
Brand exclusions stop PMax spending on terms that would have converted organically anyway.
Lower Blended CPA
PMax working alongside Shopping and Search reduces blended cost per acquisition across the whole account.
Dynamic Remarketing — Bring Back the Buyers Who Were Almost There
Dynamic remarketing automatically shows product-specific ads to people who viewed products, added to cart, or abandoned checkout — using your live Shopify product feed. Someone viewed your blue trainers and left? They see your blue trainers ad on every Google surface until they come back and buy. It’s the highest-ROAS campaign type on most Shopify stores, and most stores aren’t running it at all.
What’s Included
- Dynamic remarketing tag setup — correct Shopify event tracking for product views, cart, and purchase
- Audience segmentation — product viewers, cart abandoners, and checkout abandoners in separate audiences
- Product-level dynamic ads — automatically pull product image, title, and price from your live feed
- Audience exclusions — recent purchasers excluded so you’re not wasting spend on buyers who already converted
- Bid strategy per segment — checkout abandoners bid higher than product viewers, correctly prioritized
- Responsive Display Ad creative — backup creative for when dynamic feed isn’t available
- Frequency capping — prevents ad fatigue by limiting how often the same user sees your ads
- Monthly performance reporting with return on ad spend per audience segment
Results You Can Expect
Highest ROAS Campaign Type
Dynamic remarketing consistently delivers the highest ROAS of any Google campaign type on Shopify stores.
Recovered Abandoned Revenue
Cart and checkout abandoners who see dynamic remarketing ads return and purchase at significantly higher rates.
Lowest Cost Per Purchase
Warm audiences who already showed purchase intent convert far cheaper than cold prospecting audiences.
Display & Video Ads — Stay Top-of-Mind Across the Entire Web
Display and YouTube ads aren’t the highest direct-conversion channel — but they’re the channel that makes every other campaign work better. When buyers see your brand across YouTube, Gmail, and millions of websites after visiting your store, your conversion rates on Search and Shopping improve because you’re no longer an unfamiliar brand. Brand familiarity built through Display directly reduces CPA across your whole account.
What’s Included
- YouTube video ads — 15–30 second skippable and non-skippable ads targeting in-market audiences
- Responsive Display Ads — multiple headlines and images served in the best-performing combination
- Gmail Ads — ads appearing in Gmail promotions tab targeting relevant interest and competitor audiences
- Display remarketing — show brand creative to past site visitors across the Google Display Network
- Audience targeting — in-market segments, affinity audiences, and custom intent audiences per product type
- Placement exclusions — low-quality and brand-unsafe placements excluded from day one
- Frequency capping — controlled exposure without annoying repetition that drives users to block ads
- View-through conversion tracking — understand how Display contributes to purchases across channels
Results You Can Expect
Better Conversion Rates Across Channels
Brand familiarity built through Display directly lifts conversion rates on Shopping and Search campaigns.
Lower Blended CPA
As brand awareness grows, buyers who find you through Shopping convert faster — reducing overall cost per acquisition.
YouTube Product Reach
Video ads reaching buyers on YouTube while they research products in your category — before they’ve even searched.
Google Merchant Center — The Feed That Makes Everything Else Work
Every Google Ads campaign for Shopify runs through your Merchant Center product feed. A feed with errors means products that can’t show. Wrong shipping settings mean campaigns paused without warning. Missing attributes mean lower Shopping Ad quality scores and higher CPCs. Most Shopify stores have 10–30% of their catalog ineligible to show due to feed issues they’ve never seen. We fix all of it and keep it clean.
What’s Included
- Full Merchant Center account setup — correct store verification, claiming, and policy compliance check
- Feed error audit — every disapproved and limited product identified with specific fix for each
- Shipping configuration — all shipping zones, rates, and carrier settings configured correctly
- Tax settings — correct tax configuration per market so products are eligible across all target countries
- Free Listings activation — organic Shopping placements in Google Search and Shopping tab at zero cost
- Feed attribute optimization — titles, descriptions, GTINs, brands, and product types optimized for visibility
- Feed health monitoring — weekly checks so errors are caught and fixed before they suppress campaigns
- Supplemental feed setup — override specific attributes without touching your core Shopify feed
Results You Can Expect
100% Feed Health
Every product eligible to show — no disapprovals, no limited coverage, no avoidable errors pulling products from Shopping.
Free Organic Traffic
Free Listings activation puts your products in organic Shopping results at zero cost alongside your paid campaigns.
Lower CPCs
Optimized feed attributes improve product relevance scores — reducing the cost Google charges per Shopping click.
Average ROAS
Across properly structured Shopify Google Ads accounts with correct PMax, Shopping segmentation, and remarketing running together.
First ROAS Improvement
Restructuring campaigns and fixing feed issues delivers measurable ROAS improvement within 30 days of taking over an account.
Lower CPC Over Time
Quality Score improvements and negative keyword expansion reduce cost-per-click consistently as campaigns mature.
Ready to Stop Wasting Google Ads Budget?
Most Shopify stores we take over are losing 30–40% of their ad budget to poor campaign structure, wrong PMax settings, and feed errors. A free account review shows you exactly where yours is leaking — before you commit to anything.
Facebook & Instagram Ads That Actually Scale Revenue
Meta Ads for Shopify stores require a completely different approach than lead generation. Dynamic product catalogs, CAPI tracking, full-funnel audience architecture — all built around your specific product catalog and margin targets.
Dynamic Product Catalog Ads — The Right Product to the Right Buyer, Automatically
Dynamic catalog ads automatically show each user the exact products they viewed on your store — or similar products they’re most likely to buy. Your Shopify product catalog connects directly to Meta, updating in real time so prices, stock, and product details are always accurate. This is the highest-ROAS Meta format for most Shopify stores, and most stores aren’t running it correctly — or at all.
What’s Included
- Shopify product catalog connection to Meta — real-time sync of products, prices, and availability
- Catalog sets — product groups segmented by category, margin, or collection for targeted delivery
- Dynamic template setup — product image, title, price, and description pulled automatically per user
- Broad audience catalog campaigns — show catalog products to cold audiences based on Meta’s behavioral signals
- Catalog retargeting — product-specific ads to people who viewed those exact products on your store
- Cross-sell catalog ads — show complementary products to recent purchasers to increase LTV
- Feed quality optimization — product titles and descriptions optimized for Meta’s catalog algorithm
- Monthly performance reporting with revenue attribution per catalog campaign and product set
Results You Can Expect
Highest ROAS Meta Format
Dynamic catalog ads consistently deliver the highest return on ad spend of any Meta campaign type for Shopify stores.
Higher CTR Than Static Ads
Personalized product ads outperform generic brand creative on click-through rate because they’re directly relevant to each viewer.
Increased Average Order Value
Cross-sell catalog campaigns show complementary products to buyers — increasing LTV from existing customers.
Meta Retargeting — Recover the Revenue That Almost Happened
Most Shopify stores lose 70–80% of potential buyers at different stages of the funnel — product viewers who don’t add to cart, add-to-cart users who don’t checkout, checkout starters who don’t complete. Each of these audiences has different purchase intent and needs a different message to come back. A properly sequenced retargeting architecture recovers a significant portion of that lost revenue systematically, every single day.
What’s Included
- Audience segmentation — product viewers, add-to-cart, initiated checkout, and purchasers in separate audiences
- Progressive CTA sequences — each audience gets a message matched to their purchase intent level
- Checkout abandoner campaigns — strongest urgency messaging and offers for the highest-intent audience
- Dynamic product retargeting — shows exactly the product each person viewed, not generic brand ads
- Purchaser exclusions — recent buyers excluded from retargeting so you don’t waste spend on converted users
- Audience window testing — 1-day, 7-day, and 14-day windows tested to find the highest-ROAS window
- Creative rotation — retargeting creative refreshed regularly to prevent ad fatigue reducing performance
- Monthly reporting with revenue recovered per audience segment and cost per recovery
Results You Can Expect
Checkout Recovery Rate
Checkout abandoners who see correctly sequenced retargeting return and complete purchase at significantly higher rates.
Lowest Cost Per Purchase
Warm retargeting audiences convert far cheaper than cold prospecting — the highest-efficiency spend in your Meta account.
Full Funnel Coverage
Every stage of the buyer funnel covered — no revenue leaking out of gaps between product view and purchase.
Cold Audience Prospecting — Find New Buyers at Scale
Retargeting recovers lost buyers. Prospecting finds new ones. Cold audience prospecting is where Shopify stores scale revenue — but it’s also where most stores waste the most budget. Broad audiences without strong creative burn cash. Interest targeting without purchaser signals rarely finds the right people. We build prospecting campaigns from your real customer data, tested systematically, scaled only when the data proves they work.
What’s Included
- Purchaser lookalike audiences — built from your actual buyers, the strongest signal Meta has for finding new customers
- Value-based lookalikes — weighted by purchase value so Meta finds high-LTV customers, not just any customers
- Interest-based targeting — product-relevant interest audiences tested systematically alongside lookalikes
- Advantage+ broad targeting — Meta’s open targeting tested in controlled budgets with strong creative signals
- Creative-first testing — prospecting success depends on creative, we build and test multiple angles simultaneously
- Budget scaling protocol — only proven ad sets receive budget increases, losing ad sets cut early
- Audience overlap exclusions — retargeting audiences excluded from prospecting to prevent cannibalization
- Monthly new customer acquisition reporting — cost per new customer tracked separately from retargeting
Results You Can Expect
Scalable New Customer Flow
Systematically tested prospecting builds a reliable pipeline of new customers that scales as budget increases.
Lower New Customer CAC
Purchaser lookalikes consistently find new customers at lower cost than interest targeting or broad audiences alone.
Higher LTV Customers
Value-based lookalikes find customers similar to your highest-spending buyers — not just any first-time purchasers.
Instagram Reels & Stories Ads — Stop the Scroll. Drive the Sale.
Reels and Stories are now the highest-reach placements on Meta — and the formats where creative quality decides everything. A polished brand video loses to a raw UGC-style clip every time. The hook in the first 3 seconds determines whether anyone watches. We write the hooks, build the creative briefs, and structure the campaigns so your Reels and Stories ads actually stop the scroll and drive purchases — not just views.
What’s Included
- Hook writing — multiple 3-second opening hooks written and tested per product and audience angle
- UGC creative briefs — detailed filming instructions so your team or creators know exactly what to shoot
- Reels ad structure — 15–30 second format with hook, benefit, social proof, and CTA in the right sequence
- Stories ad setup — vertical format optimized with swipe-up CTA and correct aspect ratios
- Creative angle testing — product benefit angle vs social proof angle vs problem-solution angle tested simultaneously
- Winning creative scaling — proven hooks and angles get more budget, losing formats cut quickly
- Placement-specific creative — Reels and Stories formats built separately, not one asset force-fitted to both
- Monthly creative performance reporting — CTR, hook rate, and conversion rate per creative and placement
Results You Can Expect
UGC vs Polished Creative
UGC-style Reels consistently outperform polished brand video by 3x on click-through rate and cost per purchase.
Higher Organic Reach
Winning ad creative often crosses over into organic reach — paid Reels that perform well get distributed beyond your paid audience.
Lower CPM on Reels
Meta rewards high-engagement Reels with lower CPMs — better creative means cheaper impressions across your whole campaign.
Pixel & Conversions API — Tracking That Survives iOS Privacy Changes
Since Apple’s iOS 14 update, browser-only pixel tracking misses 30–40% of conversions on most Shopify stores. Meta’s algorithm is trying to optimize ROAS bidding on incomplete data — which means it’s bidding wrong. The Conversions API sends purchase events directly from your server to Meta, recovering the data the browser pixel loses. Without CAPI, you’re running blind. With it, every campaign in your account performs better because the algorithm has what it needs.
What’s Included
- Meta Pixel setup — correct installation on your Shopify store with all standard events firing accurately
- Conversions API implementation — server-side event sending configured through Shopify’s native CAPI integration
- Event deduplication — Pixel and CAPI events deduplicated so Meta doesn’t double-count conversions
- Purchase event verification — purchase events confirmed firing with correct revenue values in Events Manager
- Event Match Quality score — customer data parameters configured to maximize EMQ score for better matching
- Custom conversion setup — high-value actions (add to cart, initiate checkout) tracked as custom conversions
- Audience rebuild — purchase-based custom audiences rebuilt using CAPI data for better lookalike quality
- Before/after reporting — documented improvement in reported conversions after CAPI implementation
Results You Can Expect
More Conversions Reported
CAPI recovers the 30–40% of conversions iOS privacy changes stripped from browser-only pixel tracking.
Better Algorithm Optimization
Meta’s ROAS bidding improves when the algorithm has complete conversion data — campaigns find buyers more efficiently.
Stronger Lookalike Audiences
Purchase audiences rebuilt with CAPI data contain more actual buyers — making lookalikes significantly more accurate.
Advantage+ Shopping Campaigns — Meta’s AI Campaign Type, Done Right
Advantage+ Shopping Campaigns (ASC) are Meta’s equivalent of Google’s Performance Max — an AI-powered campaign type that handles audience targeting automatically and consistently delivers the lowest cost per purchase for Shopify stores at scale. Like PMax, ASC is incredibly powerful when set up correctly and budget-burning when set up wrong. We test it against manual campaigns, allocate budget based on data, and scale what proves it works.
What’s Included
- ASC campaign setup — correct structure with your existing customer audience uploaded for existing customer budget cap
- Existing customer budget cap — controls how much ASC spends retargeting existing customers vs finding new ones
- Creative asset upload — multiple image, video, and catalog creative types uploaded to maximize ASC delivery options
- ASC vs manual campaign testing — structured test to compare ASC against your best manual campaigns with equal budget
- CAPI integration — ASC performance is entirely dependent on data quality, CAPI is mandatory before scaling
- Budget allocation based on test results — ASC gets more budget only when data proves it outperforms manual
- Creative refresh schedule — ASC creative updated regularly to prevent algorithm fatigue reducing delivery
- Monthly performance reporting with new vs existing customer breakdown and cost per purchase by segment
Results You Can Expect
Lowest Cost Per Purchase
ASC with clean CAPI data and strong creative consistently delivers the lowest CPP of any Meta campaign type at scale.
Easier to Scale
ASC scales more smoothly than manual campaigns — Meta’s algorithm handles audience expansion without manual intervention.
Full Funnel in One Campaign
ASC handles prospecting and retargeting within a single campaign — reducing management complexity as you scale budgets.
UGC vs Polished Creative
UGC-style Reels and Stories ads consistently outperform polished brand creative by 3x on CTR and conversion rate.
ROAS With CAPI
Stores with proper Conversions API implementation see measurably higher reported ROAS as lost iOS conversion data is recovered.
Cost Per Purchase
Dynamic catalog ads and properly sequenced retargeting consistently reduce cost per purchase as audiences warm and data builds.
Ready to Scale Revenue on Facebook & Instagram?
Most Shopify stores running Meta Ads are missing CAPI tracking, running the wrong campaign types, and spending budget on audiences that don’t convert. A free account review shows you exactly what’s wrong — before you spend another dollar.
From Free Audit to Growing Shopify Store — Here’s the Process
Clear, no-surprise process across SEO, Google Ads, and Meta Ads. You know exactly what’s happening at every stage.
Free Shopify Audit
We audit your store live — full technical health, current rankings, ad account structure (if running), and top competitors. You see exactly where you stand across all three channels before deciding anything.
Strategy & Prioritization
A prioritized growth plan — SEO technical fixes first because they unlock everything else, collection page optimization second for the fastest ranking wins, then ad campaign architecture built around your specific margins and product catalog.
Implementation
We go in and build everything correctly — Liquid theme edits, schema implementation, GSC verification, Google Merchant Center feed fixes, CAPI setup, campaign architecture, creative briefs. Done properly, not rushed.
Grow & Report
Monthly reports covering organic traffic, rankings, ROAS, and revenue across all channels. Weekly optimization on ads. SEO that compounds. Paid that scales. Both working together every month.
100% Shopify. SEO-First. Ads Done Right.
Every client is a Shopify store. Every SEO fix is Shopify-specific. Every ad campaign is built around Shopify’s catalog structure and attribution. No generalists, no one-size-fits-all playbooks.
Shopify-Only Expertise
We only work with Shopify stores. Every SEO fix works inside Liquid, every ad campaign is structured around Shopify’s catalog — no workarounds, no guesswork.
SEO Is Our Primary Discipline
Most agencies offer SEO as an add-on to justify retainers. We’re primarily a Shopify SEO agency — and the specialization depth that comes with that shows directly in your rankings.
Revenue-Focused Reporting
We report on organic revenue, ROAS, and blended CAC — not just rankings and impressions. Every metric traces directly back to money in your store.
Month-to-Month — No Lock-In
No 12-month contracts on SEO or ads. Month-to-month on everything. You stay because the results make staying easy — not because you signed something difficult to exit.
Direct Access — Always
No account managers, no ticket systems. You work directly with the specialist managing your store’s SEO and ads. Fast responses, clear explanations, zero communication layers.
Weekly Optimization Cadence
SEO reviewed weekly. Ad campaigns optimized weekly. Technical issues caught before they compound. Consistent weekly management consistently outperforms monthly management.
What Shopify Store Owners Say After Working With Us
Real results from real Shopify stores — organic traffic, ad ROAS, and revenue tracked and reported transparently every single month.
“Our store had been stuck at the same organic traffic level for over a year. After the technical SEO fixes and collection page optimization, we tripled our organic sessions in 5 months. SEO is now our biggest traffic source — bigger than paid.”
“The Google Shopping rebuild was exceptional. Proper product segmentation, PMax built correctly — we went from 1.4x ROAS to 10x within 60 days. And the SEO working alongside it means our overall CAC keeps dropping month on month.”
“The canonical issue alone was costing us thousands in organic revenue every month. Fixed in week one. Rankings moved within 6 weeks. The Meta Ads retargeting they set up recovered another 15% of abandoned checkouts we were losing. Best investment we’ve made.”
Every Shopify Category Where SEO + Ads Delivers Compounding ROI
From fashion and beauty to home goods and supplements — these are the Shopify categories where our SEO and ad strategies consistently generate measurable, growing revenue.
Fashion & Apparel
Collection SEO, Shopping ads, and Instagram Reels for clothing and accessories brands.
Beauty & Skincare
AI SEO, E-E-A-T content, and DTC Meta ads for cosmetics and skincare stores.
Home & Living
Collection page SEO and Google Shopping for furniture, homeware, and décor.
Health & Wellness
E-E-A-T focused SEO and compliant campaigns for supplement and wellness brands.
Pet Supplies
Local SEO, Shopping campaigns, and Meta dynamic catalog for pet product stores.
Food & Beverage
Specialty food and artisan drink brands — SEO for local and national discovery.
Art & Handmade
Niche SEO and Meta creative for artist and craft stores in visual categories.
Sports & Fitness
Performance SEO and Shopping ads for sports equipment and fitness brands.
Jewellery & Accessories
High-value product SEO, Shopping ads, and Instagram catalog for jewellery stores.
Baby & Kids
Trust-first SEO with E-E-A-T content and Meta Ads targeting parents at every funnel stage.
Yoga & Mindfulness
Niche content SEO and Instagram Reels creative for yoga apparel and wellness brands.
Books & Stationery
Topical SEO, Google Shopping, and catalog ads for book and stationery Shopify stores.
Tech & Gadgets
Technical product SEO with comparison content and high-intent Shopping campaigns.
Gaming & Collectibles
Community-driven content SEO and Meta prospecting for gaming and collectible stores.
Eco & Sustainable
Values-led SEO content and Meta creative targeting conscious buyers in every market.
Lifestyle & Gifts
Gifting-focused SEO, seasonal Shopping campaigns, and Meta Reels for lifestyle brands.
Everything You’ve Been Wondering About Shopify SEO & Ads
Honest answers to the questions every Shopify store owner asks before deciding whether SEO, Google Ads, or Meta Ads is the right move for their store right now.
Your Shopify Store Has Organic Traffic, Ad Revenue, and Growth Waiting. Let’s Go Get It.
Book a free Shopify audit — I’ll look at your store live across SEO, Google Ads, and Meta Ads, and show you exactly what’s holding your revenue back.